UAB Tetas – since 2005 The electricity company, which offers a full range of electricity services to businesses, has relaunched its corporate identity and is moving forward with its new branding to highlight its innovation.
The blue colour of the logo conveys the general concept of energy, the company’s reliability and the quality of its performance. The raised “e” represents mobility, activity and energy. The stylisation of the letters in the logo conveys the static dynamics inherent in the transmission of energy. The rather massive graphic expression of the sign emphasises stability and constructiveness. The decision to drop the capital letters and to use only lower case letters in the logo was taken to emphasise the company’s innovativeness, simplicity and proximity to its customers and partners. The neat and purposeful arrangement of the letters in the logo emphasises the professionalism and results-orientation of the company.
